Archive for March, 2009

In the last 10 years public attention on global warming and other environmental challenges facing the earth have escalated.  Of all the resources we have at our disposal to fight these challenges perhaps the most powerful weapon is knowledge.  Earth Knowledge is an online community that builds on a sophisticated geographic information system overlaid with knowledge contributed by its publishing partners and members.  New data and information on preservation and conservation is emerging rapidly and Earth Knowledge uses it’s global network to apply internet-based community solutions to distribute the information globally.

Users of Earth Knowledge have the ability to create their own blog to comment on the day’s Earth news and participate in discussions on topics such as climate change, moderated by scientists and experts working in that field.  This area of the site allows people to connect with other like minded individuals and express their opinions on recent environmentally related stories and issues.

Earth Knowledge Portal

Earth Knowledge Portal

The mapping tool that is included in site is extremely impressive.  It displays a full-screen view of the earth geo-tagged with breaking news stories from the world’s best scientific and environmental research and news agencies. The Earth Knowledge Portal, the website’s core information center, allows users to choose from over 50 different environmental categories and investigate earth science developments in over 80 global regions.

The mapping interface is powered by Google Maps and allows users to focus on specific geographic regions to see what environmental stories are occurring there in real-time. Users can also greatly enhance their map view by choosing one or more of over 60 different map layers, instantly overlaying such geographic data as the Earth’s ecoregions or river systems. Viewing news stories against a table of authentic geographical data allows readers to gain a richer understanding into the world’s environmental issues.

The clip above is featured on “Our Planet” which will air on CNN Headline News in Boston on Thursday March 26th, and in New York on Saturday March 28th, and other dates and times regionally and nationally this year.

Note: In the spirit of full transparency, Earth Knowledge is a client of Awareness.

A video and audio podcast hosted by Paul Gillin is avaialble here

Mark Carter forward this video out to his Facebook group and it made me smile after long Monday.  I thought you may enjoy it as well.

In the clip, P Diddy tries to explain Twitter to Ellen Degeneres.  In his words, “Twitter is kinda like a mass email that goes out to everybody, except you don’t always have to respond.”  He also talks about his Twitter following and gives a shout out to Demi and Ashton for being early adopters.

Celebrities like P Diddy, MC Hammer, Shaq, Demi Moore and others are realizing the benefits of communicating through Twitter and is great to see it getting so much mainstream adoption.

I have to admit, I have been very hesitant to follow celebs on Twitter but have recently started coming around.  Do you follow an celebs on Twitter?  If so, which are worth following (in your opinion)?

Update: Just came across this article published in Time Magazine this morning: “Celebrity Twittering: Is that Really You, Shaq?”

Follow Friday view from Tweet Deck

Follow Friday view from Tweet Deck

Every Friday, Twitter users offer hundreds of new suggestions on who to follow as part of recently started ritual known as #followfriday.  For those unfamiliar with it, #followfriday is a way to suggest your favorite tweeters to others by using the hastag #followfriday.

Participating in #followfriday is simple.  When Friday comes create a tweet of the individuals you recommend, include the hashtag #followfriday, and send it off.  There are several examples in the screenshot on the right.

I’ve tracked and participated in the #followfriday trend since it began in mid-January and it has been amazing to watch the movement grow.  Micah Baldwin, #followfriday’s originator, has a great post on Mashable that describes the anatomy of the follow Friday trend if you are interested in learning more about it.  From his post, Micah believes it is successful for three reasons:

1. It’s easy. It takes little effort to send a tweet, something people do dozens of times a day.

2. It’s participatory. You don’t need to be part of the “Twitterati” to participate. You can suggest one person or 100 people. You can get endorsements from one person or a hundred people.

3. It’s karmic and it feels good. It’s a great feeling to simply say, “I think this person is great. You should follow them.”

One of the only downsides of #followfriday is while you can get great suggestions on people to follow, you don’t always get reasons why they are interesting people to follow.  In other words, people who are interesting to one person may not be interesting to others.  Because of this you may begin following a bunch of new people on Friday that you end up dropping before the weekend is over. Also, many suggested tweeters are among the twitter elite that most users follow anyway, like Chirs Brogan, Jeremiah Owyang, or Guy Kawasaki. While they are all great to follow and I can’t recommend them enough, I personally enjoy finding people without large followings who have equally cool and interesting insights to share.

To that end, I wanted expand on my typical #followfriday post by providing a list of individuals who you may not know, but you should consider following.  All the individuals I selected have less than 1000 followers and they are all people who I enjoy reading and chatting with on Twitter.

  1. Chris Selland (a.k.a. @cselland):
    Chris and I first met when he was running Reservoir Partners and I got to know him better while he was the lead CRM analyst at Aberdeen.  Lately, it seems, we are running into each other all the time at tweet-ups and other networking events.   I enjoy reading Chris because he combines business, news and personal tweets in a way that isn’t overwhelming.  His opinions are great and he doesn’t mind being controversial.  He has great insight on marketing, CRM and sales that he frequently shares.  The only downside to following Chris is he is a Mets fan, which will be tough on any Red Sox fans during baseball season.

  2. John Stone (a.k.a. @jcstone3):
    John is currently the Sr VP at CrossTech Partners and we first met last year while I was helping out with the New Marketing Summit.  He has a great blog called Revenue Architects that is all about integrating sales and marketing.  What I like most about John is his background as a sales and marketing consultant working in big companies like IBM gives him a very methodical and analytical perspective on how to tie sales and marketing closer together.  I have used a lot of his tips and tricks to help improve my overall marketing and sales strategy.

  3. David Carter (a.k.a. @dkrcarter):
    I have only known Dave for a few months, but have already learned a ton from him.  In the spirit of true transparency, Dave is co-founder of Awareness, where I run marketing and sales.  He’s a former Microsoft guy (please, don’t hold that against him) and is a great evangelist for social media marketing.  The cool thing about Dave is his ideas are almost always “outside the box” which is great for any marketers looking to get a new perspective on how to improve your programs.

  4. Sarah Hamilton (a.k.a. @bostonsarah):
    Don’t be fooled by the Twitter alias, Sarah and I are not related (although we have been asked that in the past). We went to grad school together and received MBA’s from Bentley University in 2001.  Sarah is very passionate about marketing and has a great perspective on how to use social media as part of the marketing mix.  Her blog is called Word Up on Marketing and she is a frequent contributor of interesting marketing related links and articles.

  5. Brian Carroll (a.k.a @brianjcarroll):
    For a marketer, it all “starts with a lead“, right?  Brian’s blog www.startswithalead.com is a great resource for anyone looking to bridge the gap between sales and marketing.  He has great advice on how to uncover qualified sales leads and how to nurture leads who aren’t quite ready to buy.  I first met Brian a few years back when we did a webinar for the BMA together.  Since then I have been a huge fan of his blog and Twitter content.

What do you think?  Anyone I missed that you would like to recommend?

Here are the slide Chirs Brogan and I presented today during our webinar.  A replay will be available within the next 24 hours and I will be sending an email to everyone who registered when it’s available.  To download the eBook, click here.

UPDATE: The recording of the session is available here.

If you were able to make it, thanks so much for attending! If you have any questions, please comment.

As part of my new gig at Awareness one of the first things I did was to bring in Chris Brogan and the team at New Marketing Labs to add value both to Awareness and our clients.  I have been a fan of Chris since I met him back in 2007 while we were planning the first New Marketing Summit (now Inbound Marketing Summit).

Over the last couple of months Chris and I have had a lot of discussions around corporate adoption of social media.  We were curious to see if big business are adopting social media, how they are you using it and what business/marketing goals they are achieving by using it.  To uncover the answers to these questions we decided to conduct a survey of a select group of marketers to get their input on the state of social media marketing in businesses.  The survey generated over 600 responses from marketing executives at mid-to-large sized organizations, and in addition, we interviewed executives from 5 large organizations who have adopted social media as part of their marketing strategy.

The ebook is free and you can click here to download it.  Also, Chris and I will be reviewing the results of the survey in a Twebinar on March 9.  If you have some time click here to register and join us.

I am excited to hear what you think.  Please leave comments below or feel free to email me directly at mike(dot)lewis(at)awarenessnetwork(dot)com.

Mar 1st, 2009
It’s been a wild ride for me over the last 6 months.  It’s fair to say that between trying to start a company and welcoming my son Frankie into the world, things have been hectic.   The good news is that things got even more exciting for me recently as I accepted the role as VP of Marketing at Awareness.

What impresses me most about Awareness, and is also one of the main reasons I decided to accept the opportunity, is our focus on delivering social media marketing solutions that are tied to real business goals.  I believe this has been one of the biggest holes in the social media space and our solution not only meets this need but also offers marketers the ability a real ROI. 

I am thrilled to be part of such an outstanding team and successful organization.  I’m looking forward to being part of the continued successes of Awareness and will certainly keep you posted on what’s new with the company.

Photo Credit: Lachlan Hardy

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