I have probably seen Larry Weber speak 5 or 6 times and I have read both his books (“The Provocateur” and “Marketing to the Social Web“). I am amazed at how much I continue to learn from him and I continue to be a fan of how he thinks.
The slides above are from a presentation (Twebinar) Larry did this afternoon with my company, Awareness. Larry provided a ton of useful information during today’s session. I have enough content to write a series of blog posts but instead here is a summary of my 10 favorite quotes from his presentation:
- “We are actually in Web 4.0 or the “emotive” web (showing emotions through social media). Also, the future web is highly visual.”
- “The future of the web is “microsegmentation” and video. In fact, Facebook will fail if it does not microsegment.”
- “While behavioral targeting will get you to the door, learning how to listen and carry on a conversation is how companies will be successful going forward.”
- “Social media is still not out of the broadcast era.”
- “It’s important to know that traditional web measurement doesn’t work with Twitter.”
- “Marketers need to develop strategies around “social search”.”
- “Next generation of email is Facebook and Twitter, but digital marketing is never done”
- “Marketing is going to get harder before it gets easier: we’re organized wrong and too focused on buying customers and tasks”
- “You can’t control the conversation, you can only control the quality of your content.”
- “Your brand is the the dialog you have with your customers.”
If you have not read Larry’s book “Marketing to the Social Web” I recommend buying a copy and reading it today. It’s a great book and the proceeds go to charity.
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