Archive for September, 2009

A couple of weeks back we conducted a live, streaming session with Chris Brogan, President of New Marketing Labs and Co-Author of Trust Agents with Julien Smith.  It’s always great chatting with Chris and this session was no exception.  He has some great case studies and really interesting insights on how to use social media as part of your marketing mix and how to grow vibrant communities.

Below is the link to the session and I hope you enjoy it.

Trust Agents with Chris Brogan

A special thanks to Matthew Mamet and our friends at PermissionTV for helping to bring this session together on short notice!  As you view the highlights of the session notice that the video has been edited to focus on the areas that are most interesting to the viewer.  This is both cool and beneficial as is makes for an awesome viewer experience.  If you are looking for software to support streaming video, I highly recommend taking a few minutes to check them out.

Joe Trippi

Joe Trippi

I am particularly excited about next week’s webinar. I’ll be chatting with Joe Trippi, a long-time political consultant who has worked on the presidential campaigns of several democratic nominees and  most notably, as national campaign manager for presidential candidate and former Vermont governor, Howard Dean.

His work on the Dean campaign is particularly compelling as a case study in using social media to build a passionate community.  When Trippi became manager Howard Dean’s 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year, Trippi and his team had transformed the most obscure horse in the field into a front-runner, creating a groundswell of 640,000 people and raising more money than any Democrat in history — more than fifty million dollars — mostly through donations of one hundred dollars or less.  What was most interesting about this growth was the innovative uses of online technology (blogs, communities, etc) that Trippi implemented to organize the movement and gain support. Who says you can’t measure ROI in social media?

His worked changed the way politicians campaign and laid the foundation for how future presidential campaigns would be run.  I’m really excited about the chatting with Joe and hope you can make it to what I believe will be a very exciting and informative session.  Learn more here

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