Last Thursday I hosted a panel live from the Inbound Marketing Summit titled: “End the Social Media Hype“.  It was particularly exciting for me for a couple of reasons.  First, it featured an all-star panel of individuals that I have a lot of respect for in the social media space: Jason Falls, Paul Gillin, C.C. Chapman, Chris Brogan, and Brian Solis.  Second, it was the only panel to be streamed live from IMS – thanks to our friends at Visible Gains (formerly PermissionTV).  We had a great conversation, shared some interesting case studies and had a deep discussion on metrics and social media ROI.

I want to thank all the panelists for their time, honesty and insights during the session, Visible Gains for providing the streaming technology and Justin levy from New Marketing Labs for helping to pull everything together.

Below is the link to the session and I hope you enjoy it.

End the Social Media Hype

Finally, a special thanks to Matthew Mamet and the team at Visible Gains for helping to bring this session together on such short notice! As you view the highlights notice that the video has been edited to focus on the areas that are most interesting to the viewer. This is both cool and beneficial as is makes for an awesome viewer experience. If you are looking for software to support streaming video, I highly recommend taking a few minutes to check them out.