Last Thursday I hosted a panel live from the Inbound Marketing Summit titled: “End the Social Media Hype“. It was particularly exciting for me for a couple of reasons. First, it featured an all-star panel of individuals that I have a lot of respect for in the social media space: Jason Falls, Paul Gillin, C.C. Chapman, Chris Brogan, and Brian Solis. Second, it was the only panel to be streamed live from IMS – thanks to our friends at Visible Gains (formerly PermissionTV). We had a great conversation, shared some interesting case studies and had a deep discussion on metrics and social media ROI.
I want to thank all the panelists for their time, honesty and insights during the session, Visible Gains for providing the streaming technology and Justin levy from New Marketing Labs for helping to pull everything together.
Below is the link to the session and I hope you enjoy it.
Finally, a special thanks to Matthew Mamet and the team at Visible Gains for helping to bring this session together on such short notice! As you view the highlights notice that the video has been edited to focus on the areas that are most interesting to the viewer. This is both cool and beneficial as is makes for an awesome viewer experience. If you are looking for software to support streaming video, I highly recommend taking a few minutes to check them out.
Mike is an entrepreneur & marketer that helps B-to-B technology companies realize the benefits of social media as a marketing vehicle to improve awareness and generate demand. He is a new dad, a passionate Boston sports fan, and a social media geek. Mike is also the Vice President of Marketing at 
Tweets that mention Social Media Panel Recording – End the Social Media Hype : Social Episodes -- Topsy.com
Oct 13, 2009
12:09 PM
[...] This post was mentioned on Twitter by jeffespo. jeffespo said: RT @cc_chapman: Ending the Hype Panel Video – Live from #IMS09 – http://bit.ly/QeFLd [...]
Jason Pinto
Oct 13, 2009
12:56 PM
Mike,
Thank you very much posting this. There were some incredibly insightful points during this discussion. It will require multiple viewings to get them all!
One of my favorite points happened during the discussion about measurement. The point was raised — are you fully utilizing your CRM solution to track the source of the lead, across all channels, not just social media.
Thanks again for posting (and hosting!) this,
Jason Pinto
Ending the Hype: A Panel Discussion | paulgillin.com
Oct 13, 2009
8:12 PM
[...] to participate in a panel with Jason Falls, C.C. Chapman, Chris Brogan, Brian Solis and Mike Lewis at the Inbound Marketing Summit last week. Here’s the full 37-minute panel. It got pretty [...]
Follow Friday 10.16 « Jeff Esposito’s Blog
Oct 16, 2009
5:59 AM
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Dec 21, 2009
8:21 AM
[...] “End the Hype!!” A Live Panel from IMS with Jason Falls, Paul Gillin, C.C. Chapman, Chris Brogan, and Brian Solis Photo by Derek Wilmot [...]