Dec 14th, 2009
Here is a segment of my session at Web 2.0 – The Elephant in the Room: Social Media ROI. While the session was on Social Media ROI this segment focused on the 7 Misconceptions of Social Media (Truth be told, this could have been be a session in itself). I had a blast delivering it and heckling some of local Yankees fans. All I can tell you is when a group of Yankees fans can appreciate a Sox fan has to say about social media you know all is right with the world. I hope you enjoy it as well.
The top 7 list mentioned in my presentation are:
- Build it and they will come
- Use social media to BROADCAST, not listen
- What if it all goes wrong?
- It’s FREE!!!!!
- We only use the FREE social web
- We are tracking the wrong stuff
- We have no plan or objective
What do you think… Are there any misconceptions I missed?
Mike is an entrepreneur & marketer that helps B-to-B technology companies realize the benefits of social media as a marketing vehicle to improve awareness and generate demand. He is a new dad, a passionate Boston sports fan, and a social media geek. Mike is also the Vice President of Marketing at 
