Here is a segment of my session at Web 2.0The Elephant in the Room: Social Media ROI.  While the session was on Social Media ROI this segment focused on the 7 Misconceptions of Social Media (Truth be told, this could have been be a session in itself).  I had a blast delivering it and heckling some of local Yankees fans.  All I can tell you is when a group of Yankees fans can appreciate a Sox fan has to say about social media you know all is right with the world.  I hope you enjoy it as well.

The top 7 list mentioned in my presentation are:

  1. Build it and they will come
  2. Use social media to BROADCAST, not listen
  3. What if it all goes wrong?
  4. It’s FREE!!!!!
  5. We only use the FREE social web
  6. We are tracking the wrong stuff
  7. We have no plan or objective

What do you think… Are there any misconceptions I missed?