Archive for August, 2010

Below is part 2 of my Q&A session with Erik Qualman@equalman – author of Socialnomics.   If you missed part 1 of the interview you can check it out here.

If you would like to check out Socialnomics for yourself, Awareness, Inc. has partnered with Erik to offer you a free chapter download to get a sneak peak of the latest release of the book – download it here

 

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Facebook has 500 Million users, spread across every continent, and the user base is growing by the hour. It has developed into an all-in-one solution for enterprise marketers looking to connect with audiences quickly and easily. With this tool brands can advertise, hold conversations, share content and present an organization in an easy-to-manage, structured environment.

Better still, companies say Facebook marketing works. “Facebook is the most effective social networking platform for brands to get their marketing messages across to consumers, say 80% of companies.” (Source: Sense Internet Study.)

This week Awareness launched the Facebook Social Marketing Toolkit which is the first in a series of toolkits designed to help enterprise marketers learn about specific social marketing channels.  The toolkit contains 5 educational pieces focused on Facebook marketing best practices and is intended to be a one-stop shop for inspiring you to do more with your Facebook presence and leverage the Facebook marketing opportunities that exist for you and your company. Regardless of whether you are a Facebook novice or an expert, we think you will take away some great tidbits of advice and next steps from these Facebook resources.

There is a ton of information included in the toolkit.  A highlight for me is Cappy Popp‘s webinar titled “How Enterprise Marketers Keep up with Facebook“.  In 60 minutes Cappy taught me more about Facebook than I thought existed.  Personally, one of the best (if not the best) webinars I have ever heard.  In additional to Cappy’s webinar, there is a bunch of additional content including great peices from Erik Qualman (Author of Socialnomics) and Paul Gillin (Author of the New Influencers and Secrets of Social Media Marketing).  Below is a full list of what is included:

  1. “Chapter 1: Getting Started with Facebook Fan Pages” eBook
    As an enterprise marketer, you have already decided Facebook is worth your time. You have established a presence for your brand and now you are looking to extend that presence and drive deeper engagement. A Facebook page (sometimes referred to as a “LIKE” or “fan” page) is the perfect place to start.

  2. “10 Tips for a Solid Facebook Fan Page” eBook
    This eBook will give you a quick-hit list of Facebook tactics and business process considerations for maintaining a solid Facebook fan page. For example, did you know that thinking multi-channel is the way to go? If you are only publishing content to your Facebook fan page, chances are, you are missing the boat.

  3. “How Enterprise Marketers Keep Up with Facebook – Understanding the Latest from the Most Powerful Platform on the Web,” with Cappy Popp, Founder of Thought Labs
    In this webinar recording, Cappy Popp covers an overview of the platform (where we have been/where we are going), a detailed chat about the “Like” feature (and whether or not it has been successful), privacy changes, the long tail of Facebook and how social plugins impact you.

  4. “Social Marketing Goes Multiplatform” — a whitepaper by Paul Gillin
    Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One development in the social media landscape was that marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, combination collectively achieved a greater impact than if the tools were used in isolation; this realization drove the rapid expansion of marketers’ activities in the social media space. This conclusion is only one of the preliminary results of a multi-client research study undertaken by Paul Gillin Communications in early 2010 that is included in this whitepaper.

  5. “Chapter 1: Word of Mouth Goes World of Mouth” — complimentary download of an entire chapter from Erik Qualman’s Socialnomics
    Erik Qualman, author of Socialnomics, describes the current social media movement as a time when, “It’s important to free your content from being trapped in a “walled garden” because people have quickly grown accustomed to the news finding them, and there is no turning back,” and, “Businesses don’t have a choice on whether or not to DO social media, their choice is how well they DO it.”

If you have some time and are interested in learning more about Facebook marketing, take a minute and download the toolkit.  Also, please let me know if there is any other content you would like to see us include in the toolkit or if you have ideas for future toolkits.

Last week I caught up with Erik Qualman@equalman on Twitter – and author of Socialnomics and all around good guy.  We spent some time over lunch chatting about  his book as well getting some advice on social media marketing.  Check out the video below for the full discussion and pay special attention to the shirt Erik is wearing.  He has inspired a new line of clothing from Awareness (details coming soon!)

If you would like to check out Socialnomics for yourself, Awareness, Inc. has partnered with Erik to offer you a free chapter download to get a sneak peak of the latest release of the book – download it here