Dialogkonferansen 2011 Any chance you are in Sweden tomorrow?  If so, I hope you have some time to swing by the Dialog Conference.  I’ll be running a workshop on Tuesday called Social Media Planning and Integration.  Here is the description of the session:

Case: Social Media Planning & Integration 
– Exercise: Your Social Media IQ Benchmark your social media IQ and engage in a discussion with the class on how to get to the next level
Defining your Content Strategy Building out a multi-channel content plan that aligns with your audience(s) and objective(s)
Social Media Best Practices A core set of best practices is outlined using case studies and examples

Michael var tidligere Manager, Partner Marketing at RightNow Technologies og President, Business Marketing Association, Boston. Han har også arbeidet som Vice President of Marketing, Salesnet og Director of Marketing, StreamServe.  Awareness har i nesten 10 år utviklet og solgt social media marketing software til noen av verdens største merkevarer og byråer, som Sony, McDonalds, Best Buy, Hershey’s og Air Miles.

I’m not 100% sure what that says BUT what I do know is I’ll be helping the companies in the room benchmark their social media efforts and helping them define best practices.  I’m also excited to have Jonas Nielsen presenting a detailed case study on how Carlsberg handles their international social media presence.
I spent a lot of time in Sweden while working for StreamServe a few years back and I have not had the opportunity to go back until now, so I a particularly excited about this conference.
Hope you can join Jonas and I next week at the Strømstad Spa Resort in Sweden!

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