Archive for April, 2014

Last week I was asked to talk with BBC World News Anchor, Adnan Nawaz, to talk about the controversy around Big Papi, David Ortiz, taking a selfie with President Obama during the teams trip to the White House. In my opinion there really wasn’t much of a controversy, as you will see from the interview below. What do you think? Was Big Papi right or wrong for taking his pic with the President?

Social Media has grown to become a major channel for B2B marketers.  The team at RealBusinessRescue put together a very telling infographic that highlights the trends of B2B social media usage in 2013 while offering advice for B2B use in 2014.

Here are some interesting statistics pulled from the infographic:

  • Social Ad spending will grow to become an $11B+ industry by 2017
  • Linkedin and Facebook are tied as the most popular B2B social marketing channel at 86.4%
  • B2B marketers plan to increase their social marketing budgets in 2014
  • 2 of the top 5 goals for B2B social marketers are lead generation and customer acquisition

The entire infographic is below.  I’d love to know your thoughts on the infographic.  Do any of these stats and figures presented surprise you?

Social Media Marketing For B2B

Social Media Marketing For B2B

Spring is in the air and that means MLB Opening Day is right around the corner! In honor of the big day (which will feature my Boston Red Sox receiving their 2013 World Series Championship Rings – just sayin’), the team at Facebook has put together a map that highlights team allegiances – measured in terms of likes – across the United States.

You will immediately notice that the Yankees, Brave and Rangers (which is a bit of a surprise) take up a majority or the map. Red Sox Nation is also up there as well! However, Facebook notes that there is not a single county in the US that aligns with the A’s, Mets or Blue Jays (sorry to all my friends up in Toronto).

It’s an interesting breakdown. Click on the map to get the larger view. (Courtesy of the team at Inside Facebook)

Facebook-MLB-Fandom-Map