Social Episodes

A few weeks back our CTO Dave Carter released two eBooks on the State of Foursquare and the Top 10 Ways Enterprise Marketers can Leverage Foursquare.  If you haven’t had a chance to view them yet, check them out, they are both great reads.  During that same time Awareness released Foursquare Perspectives, a free tool that allows marketers to research announced new functionality that provide brands with valuable and useful insights about how Foursquare users are interacting with their physical locations. In addition, we announced that the Awareness Social Marketing Hub supports publishing tips to multiple Foursquare channels.  The message is we believe Foursquare is an underutilized tool in the enterprise and when used correctly it can be a powerful part of an enterprise social media strategy.

I have also been asked to put together a presentation that talks to the challenges and benefits of Foursquare which is below.  The presentation kind of took on a life of it’s own and has grown into an extended graphical version of Dave’s eBook. It uses some of the information included in Dave’s eBooks but goes deeper into case studies and tools utilizing other resources and references.

I’d love to hear from you with any feedback you have on the presentation.  Hope you enjoy it.

As part of my new gig at Awareness one of the first things I did was to bring in Chris Brogan and the team at New Marketing Labs to add value both to Awareness and our clients.  I have been a fan of Chris since I met him back in 2007 while we were planning the first New Marketing Summit (now Inbound Marketing Summit).

Over the last couple of months Chris and I have had a lot of discussions around corporate adoption of social media.  We were curious to see if big business are adopting social media, how they are you using it and what business/marketing goals they are achieving by using it.  To uncover the answers to these questions we decided to conduct a survey of a select group of marketers to get their input on the state of social media marketing in businesses.  The survey generated over 600 responses from marketing executives at mid-to-large sized organizations, and in addition, we interviewed executives from 5 large organizations who have adopted social media as part of their marketing strategy.

The ebook is free and you can click here to download it.  Also, Chris and I will be reviewing the results of the survey in a Twebinar on March 9.  If you have some time click here to register and join us.

I am excited to hear what you think.  Please leave comments below or feel free to email me directly at mike(dot)lewis(at)awarenessnetwork(dot)com.