Archive for the ‘Infographic’ Category

Social Media has grown to become a major channel for B2B marketers.  The team at RealBusinessRescue put together a very telling infographic that highlights the trends of B2B social media usage in 2013 while offering advice for B2B use in 2014.

Here are some interesting statistics pulled from the infographic:

  • Social Ad spending will grow to become an $11B+ industry by 2017
  • Linkedin and Facebook are tied as the most popular B2B social marketing channel at 86.4%
  • B2B marketers plan to increase their social marketing budgets in 2014
  • 2 of the top 5 goals for B2B social marketers are lead generation and customer acquisition

The entire infographic is below.  I’d love to know your thoughts on the infographic.  Do any of these stats and figures presented surprise you?

Social Media Marketing For B2B

Social Media Marketing For B2B

Spring is in the air and that means MLB Opening Day is right around the corner! In honor of the big day (which will feature my Boston Red Sox receiving their 2013 World Series Championship Rings – just sayin’), the team at Facebook has put together a map that highlights team allegiances – measured in terms of likes – across the United States.

You will immediately notice that the Yankees, Brave and Rangers (which is a bit of a surprise) take up a majority or the map. Red Sox Nation is also up there as well! However, Facebook notes that there is not a single county in the US that aligns with the A’s, Mets or Blue Jays (sorry to all my friends up in Toronto).

It’s an interesting breakdown. Click on the map to get the larger view. (Courtesy of the team at Inside Facebook)

Facebook-MLB-Fandom-Map

The WordStream 150 - Top Internet Marketing Software Companies[Infographic]

© WordStream, a Pay Per Click and Search Marketing software tools vendor.

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective.

Actionable Social Marketing Analytics

A few weeks back we released an eBook explaining the benefits of the Social Marketing Funnel (a recent slideshow summarizing the eBook is available here).  As part of the research for that book we had the chance to speak with several social media practitioners and I have been featuring those interviews in a series of blog posts over the past few weeks.  So far we have featured interviews David Meerman Scott & Paul Gillin,Erik Qualman, and Nathaniel Perez, with several more planned in the next few weeks.

We took the most important quotes from that series of interviews and compilled them into the inforgraphic below.  Hope you enjoy!

The Social Marketing Roadmap

Download as a PDF.

Social Media Marketing by the Numbers.  Infographic via Mashable