Archive for the ‘Marketing’ Category

The Social Marketing Roadmap

View more presentations from Mike Lewis

A few weeks back we released an eBook explaining the benefits of the Social Marketing Funnel (a recent slideshow summarizing the eBook is available here).  As part of the research for that book we had the chance to speak with several social media practitioners and I have been featuring those interviews in a series of blog posts over the past few weeks.  So far we have featured interviews David Meerman Scott & Paul Gillin,Erik Qualman, and Nathaniel Perez, with several more planned in the next few weeks.

We took the most important quotes from that series of interviews and compilled them into the inforgraphic below.  Hope you enjoy!

The Social Marketing Roadmap

Download as a PDF.

Social Media Marketing by the Numbers.  Infographic via Mashable