Mar 26th, 2010
I tweeted about this earlier but thought it would make an interesting post. As you probably know, for the most part contextual 
advertising can be a valuable part of online marketing programs. But today on Boston.com I found one that #FAILED. I visited site because I heard through Twitter that the Red Sox had *officially* announced their pitching rotation to start the season. (For those interested, it’s going to be Beckett, Lester, Lackey, Wakefield, Beckett, Buchholz. Full story here). I was surprised to be served a contextual ad on the Boston.com homepage telling me to “Gear up for the Tigers 2010 season”. Maybe it’s a subtle attempt on the part of the Tigers to gain more fans but it sure seems like a wasted space to me.
Mike is an entrepreneur & marketer that helps B-to-B technology companies realize the benefits of social media as a marketing vehicle to improve awareness and generate demand. He is a new dad, a passionate Boston sports fan, and a social media geek. Mike is also the Vice President of Marketing at 
