Posts Tagged ‘@jasonfalls’

It’s time to let the cat out of the bag.  For the last couple of months we have been in ‘event planning mode’.  Customers and prospects have been asking for social media training and educaiton and we have been organizing an event to meet their needs.  We originally started planning this event on our own but quickly realized it would be better to partner with an expert to develop and organize the content and the day.  So, I’m extremely excited to let you know that Awareness is partnering with my friend Jason Falls and Exploring Social Media to bring you the Awareness Exploring Social Media Business Summit, an all-day, intensive learning event, Monday, October 17, 2011 at the Boston Marriott Burlington.

I can’t be more ecstatic about the line-up for the day which is power-pcked and will feature Altimeter Group analyst Jeremiah Owyang, Shift Communications principal Todd Defren, OneForty.com’s Laura Fittonand a Who’s Who of digital marketing and social media marketing notables will join Awareness in bringing you an incredible day of learning, networking and more.

Register by Sept. 17 to get the Early Bird Discount!

Content Rules authors C.C. Chapman and Ann Handley, mobile and event marketing expert Tim Hayden, Location Based Marketing For Dummies co-author Mike Schneider, and email and social media marketing expert DJ Waldow. We’ll also have a brand and agency case study panel that includes Christine Major from Demandware, Dave Kerpen from Likeable Media and more. The event will also include a special lunch keynote to be announced.

See these great speakers in Boston!

And all that is just $250 for early bird registrations completed by Sept. 17. The full-price for all that learning is just $300! The cost includes breakfast and lunch and all attendees receive a one month free membership in ExploringSocialMedia.com, Jason’s learning community and a special 10% discount on a subscription to the Awareness Social Marketing Hub.

This event will sell out. Register and reserve your spot now!

This is going to be a day you won’t want to miss! Awareness and Exploring Social Media are excited to see you in Boston! Reserve your spot today.

In 2009 Awareness hosted 19 webinars featuring a wide range of marketing topics presented by a host of social media thought leaders.  These sessions grew in popularity over the course of the year, attracting thousands of viewers and featuring entertaining and thought provoking conversations.  There was a ton of value in every session and here is my list of the Top 5 Sessions of 2009 (along with some honorable mentions):

  1. End the Hype!!” A Live Panel from IMS with Jason Falls, Paul Gillin, C.C. Chapman, Chris Brogan, and Brian Solis
    Picture by Derek Wilmot

    Photo by Derek Wilmot

    What could top a rock-star panel streamed live from the floor of the Inbound Marketing Summit at Gillette Stadium? This session was particularly exciting for me for a couple of reasons.  First, it was live streamed, which adds a completely new dimension (as well as a new level of stress) to a traditional webinar.  Not only does it mean people tuning in are watching you instead of a set of PowerPoint slides, but it also means there are a ton of technological hurdles you need to consider.  Luckily, Matthew Mamet and the video gurus at Visible Gains stepped up and handled the technology component.  Second, it featured an all-star panel of individuals that I have a lot of respect for in the social media space: Jason Falls, Paul Gillin, C.C. Chapman, Chris Brogan, and Brian Solis.  As the host, it put a ton of pressure on me to ask good questions, facilitate good conversations and to make sure I give each presenter enough air time.  In the end, we had a great conversation, shared some interesting case studies and had a deep discussion on metrics and social media ROI.

    A link to the live session is here

  2. Scott Monty, Ford’s Social Media Strategy, From Zero to 60
    monty_fordI learned more from Scott Monty in 45 minutes than some people I talk to for hours.  It’s rare for a company the size of Ford to provide such a detailed look inside their social media strategy.  Paraphrasing Woody Allen, where he said ”90% of life is just showing up,” Scott Monty, Head of Social Media at Ford Motor Company shared with us how Ford subscribes to the Woody Allen philosophy of social media which is “90% of social media is just showing up.” Its about being where people expect you to be.  Showing up is easy, its the other part that is hard and is often where the majority of corporations fail. Well Ford is certainly doing more than just showing up. With Scott to guide them, the corporation that has experienced its share of challenges,  is now seeing significant success in their social media efforts through their many campaigns. Proof of this success could possibly be attributed to the company’s recently posted profits of nearly $1 billion in its third quarter.Here is a link to the slides and recording (written by Christine Major)
  3. Larry Weber, “Marketing on the Social Web”
    weber224-thumbI have probably seen Larry Weber speak 5 or 6 times and I have read all his books (”The Provocateur”, “Marketing to the Social Web‘ and most recently, “Sticks & Stones“).  I continue to be amazed at how much I learn from him and I continue to be a fan of how he thinks.  This session set a couple of records for Awareness sessions.  First is was the session with the highest pre-registration – over 3000 people signed up to tune in.  Second, it’s our most downloaded set of slides on slideshare (currently has 11,500 views, 118 favorites and 42 embeds).  Finally, this was one of our most active conversations on Twitter.  We received hundreds of comments and questions throughout the session leaving me scrambling to keep up.  I said this on the call and I’ll say it again, if you haven’t read “Marketing to the Social Web” pick it up, its a great read from a guy with a ton of insight on the space.

    View the slides from Larry’s Session here

  4. Mitch Joel, “Six Pixels of Separation
    MitchJoelI had the chance to read Mitch’s book, “Six Pixels of Separation“, the weekend prior to the webinar and had tons of my own questions I wanted to ask.  My only disappointment was that because we received so many questions from listeners on Twitter I never had the chance to get to any of my questions.  Mitch spent time discussing how the world of new media and how to market with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging digital channels to get their voice “out there”-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, Awareness, and overall success in the marketplace-without the support of traditional mass media.

    Click here to view the recording of the session

  5. (Tie) Jason Falls, “My Agency Doesn’t Get Social Media… Who Does?” & C.C. Chapman, “Passion is Contagious”falls_chapman
    Both of these sessions we great because, first, the content rocked.  They weren’t the typical sessions talking about dialog, transparency, and general social media B.S. , they both talked about actually things you can use in your business and gave great advice.  Second, neither session needed a deck, etc.  We could have had a discussion for 45 minutes without relying on decks.  Both C.C. and Jason are expert presenters who have great experiences and backgrounds, but more important is they are great guys who are very easy to talk with.Jason led a discussion called “My Agency Doesn’t Get Social Media… who does???“  and focused on the successes and failures of social media within marketing agencies. He talked about the right questions to ask agencies as you engage them to define and manage your social media strategy and, most importantly, what to look for as you select an agency.

    I have known C.C. Chapman for a couple of years.   We first met when we were both speakers at the New Marketing Summit (now the Inbound Marketing Summit).  Actually, I think our first “in person” meeting was just before I  interviewed him for New Marketing T.V. What’s really interesting is that while we both graduated from Bentley University (granted it was at different times – C.C. is WAY older than me ;-) ) and shared several friends (shout out to @bostonsarah), we first connected through social media. It’s true, social media actually works!  The  first time we actually “spoke” was months before we met in person when we began chatting on Twitter and Facebook.  Since our first meeting at NMS I have seen him speak 5 or 6 times and I always learn something new from him.  This session was no exception.

    (Photo Credit: Jason Falls)

Honorable Mentions:

  1. Chris Brogan, “Trust Agents
    This will go down as the webinar that almost wasn’t.   Our original session was going to be a traditional webinar delivered by Chris focusing on his new book, “Trust Agents“.  Unfortunately, there were some technical issues and we were forced to cancel the session (want the detailed story, click here).  The good news is we were able to coordinate a live session with Chris few weeks later.   The session streamed live from the Visible Gains offices in Waltham.  It’s always great chatting with Chris and this session was no exception. He has some great case studies and really interesting insights on how to use social media as part of your marketing mix and how to grow vibrant communities.  Check out the session here.
  2. Brian Solis, Socializing your Corporate Brand
    Brian’s session focused on “Socializing your Corporate Brand”. I had not had the chance to meet Brian prior to the session but had read his book “Putting the Public back in Public Relations” and have seen him speak on a couple of occasions. What I like most about this discussion was his use of actual, real-life, tactical examples that marketers can use today to start communicating in the social web. The session didn’t focus on theory and spent time addressing the tactical questions of the audience which made for an excellent session.  Check out the session here.
  3. Adam Broitman, Innovative Marketing
    Adam Broitman is founder and ringleader at Circ.us. I met Adam for the first time at New Marketing Summit (now the Inbound Marketing Summit) when we sat down for an interview on the state of new marketing (click here to view it). Adam has great insight into the agency world (spending some time at Digitas, Morpheus and Crayon) and has a very unique (some may say “innovative”) way of thinking about marketing and social media. He’s also a lot of fun to chat with and, as you we see in the recording, he’s both an entertaining and thought provoking speaker.
  4. Rachel Happe, “The Community Maturity Model
    Rachel Happe and Jim Storer of The Community Roundtable along with Adam Zawel, XPC Community Facilitator at Palladium Group presented “The Community Maturity Model.”  During the webinar, Rachel brought us through the different phases of The Community Maturity Model while Adam shared his first-hand experiences building and managing Palladium Group’s community.  According to Rachel, community is about the relationships between the people in your community and not just a content-rich website (the “audience” Brogan referred to). It is these relationships that drive engagement, passion and long term relationships. Reminds me of Ford Motor Company and their success in using social media to drive that passion for its vehicles.

We have some great speakers already lined up for 2010!  Check out the latest and greatest schedule at our website.  Got ideas for a speaker or topic?  DM me @bostonmike or email me mike.lewis(at)awarenessnetworks.com

Last Thursday I hosted a panel live from the Inbound Marketing Summit titled: “End the Social Media Hype“.  It was particularly exciting for me for a couple of reasons.  First, it featured an all-star panel of individuals that I have a lot of respect for in the social media space: Jason Falls, Paul Gillin, C.C. Chapman, Chris Brogan, and Brian Solis.  Second, it was the only panel to be streamed live from IMS – thanks to our friends at Visible Gains (formerly PermissionTV).  We had a great conversation, shared some interesting case studies and had a deep discussion on metrics and social media ROI.

I want to thank all the panelists for their time, honesty and insights during the session, Visible Gains for providing the streaming technology and Justin levy from New Marketing Labs for helping to pull everything together.

Below is the link to the session and I hope you enjoy it.

End the Social Media Hype

Finally, a special thanks to Matthew Mamet and the team at Visible Gains for helping to bring this session together on such short notice! As you view the highlights notice that the video has been edited to focus on the areas that are most interesting to the viewer. This is both cool and beneficial as is makes for an awesome viewer experience. If you are looking for software to support streaming video, I highly recommend taking a few minutes to check them out.

I had the pleasure of hosting a twebinar this week with Jason Falls of Doe-Anderson titled “Social Media: Your Agency Doesn’t Get It… Who Does?”  I met Jason briefly for the first time this year at SXSW but only had a few minutes to connect with him in the blogger lounge before we both ran off to sessions.  I have followed him on his blog and Twitter for a lot longer and am a big fan.

I was particularly excited about this session because the content the content is compelling and Jason is an expert on the subject having worked both with and for a host of marketing agencies.  There are not many people with experience on both sides of the fence and I was anxious to hear his thoughts.  Below are links to the slides, video recording and podcast of the session but before you view anything, here are my top 10 favorite quotes/learning’s from the session with Jason:

  1. Martell Home Builders – A great social media case study: Local contractors have their project managers update project status on Twitter so customers can see where they are, how the project is going and provide a way to contact them.  An excellent example of using the social web to improve customer service. What a great use of Twitter!
  2. Note to “Classically Trained” marketers: Social Media is the antithesis of advertising. Dialogue is lost on classically trained marketers and it’s difficult to teach classically trained marketers the new way of doing things.
  3. On Interactive Marketing at large agencies: Interactive is an add-on most of the time. Many think interactive, but struggle with integration.
  4. Agency outsourcing: Most agencies will say they can do anything, and then go find a partner who can help them pull it off.  If transparency and honesty are the most important thing in social media, agencies need to up front with clients when outsourcing services.
  5. Questions to ask social media agencies: What is the strategy behind your recommendations?  What social media mistakes have you made and what did you learn from them? Do they have blogs? Are your employees on twitter? Can you share case studies? Who does strategy, who does execution?
  6. Note to self: Marketing “people” need to understand math :-)
  7. On B2B vs B2C: There is no B2B or B2C, it’s all about P2P: People to People.
  8. Biggest challenge brands face: There are conversations happening everywhere and most brands don’t have the right people to manage social media.
  9. About Twitter: Twitter is not a platform for marketing, however it can be used for it.  It’s a platform for conversation.
  10. On ROI: ROI is easy to measure in social media, if your social media programs are aligned with clear business goals.

Slides:

View more documents from Mike Lewis.

Recording:

Podcast:
Social Media Marketing: My Agency Doesn’t Get It… Who Does?”