Nov 24th, 2009
Who knew that talking to a crowd of Yankees fans could be so much fun? Last week I led a discussion at Web 2.0 in New York titled “The Elephant in the Room: Social Media ROI”. After catching some flak from the locals on being a die hard Red Sox fan we got down to business and discussed ROI. During the talk I walked through a case for ROI and presented some case studies from companies I have worked with in the past. The conversation sparked some interesting questions, some debates and a lot of interesting dialog. I’m hoping to have a recording up in a few days (stay tuned)… The slides from the presentation are below, hope you enjoy!
View more presentations from Mike Lewis.
Mike is an entrepreneur & marketer that helps B-to-B technology companies realize the benefits of social media as a marketing vehicle to improve awareness and generate demand. He is a new dad, a passionate Boston sports fan, and a social media geek. Mike is also the Vice President of Marketing at 
