This morning Awareness announced a new module for the Social Marketing Hub called the Social Intelligence Dashboard. The new module is a single solution for measuring all social and non-social marketing activities through one interface.
Why is the Social Intelligence Dashboard both cool and valuable?
Marketers are exposed on a daily basis to an overwhelming amount of data – both from social channels and from traditional marketing tools like marketing automation platforms, email systems, web analytics tools, CRM systems and more. The challenge is how to sift through all this data and figure out what it all means. This tsunami of data has left many marketers and wondering, ‘what is the value of social media?‘
This new module gives marketers the ability to create their own reports and dashboards by combining data from multiple sources like Salesforce.com, Omniture and Google Analytics – into one interface providing the details they need to go beyond the standard social media measures like number fans or followers to metrics that provide insights into their social marketing programs.
Deeper Social Intelligence
The Hub absolutely provided some of the insights available in the social intelligence dashboard before. The big difference the Social Intelligence Dashboard provides is flexibility. It provides a simple interface to create new reports and dashboards based on business needs and allows you to tie in non-social data to get a clearer picture of your overall social activity.
The new interface allows you to modify out of the box reports while providing the ability to create new one through a simple drag-and-drop interface.
It also gives users the ability to access, export and manipulate the raw data which provides the ultimate flexibility for brands who want to use a separate 3rd party business intelligence tool to get to the core of their social media activities.
One other cool feature is the amount of export options. Each report contained with the dashboard can be exported to Excel, Powerpoint, PDF or CSV giving marketers the flexibility to format the data any way they see fit.
Why I’m excited about it?
I’m not only one of the people that sell the Hub, but I am also a user. I’m excited because in the time we have been utilizing the Social Intelligence Dashbaord – throughout the beta process and beyond – we have already been able to uncover insights that have changed some of our social media activities and how we market our products and brand. This like really understanding our conversion from social channels to our sales pipeline, who are our influencers and understanding content performance across each channel over time have provided new insight on how we market. I’m mostly excited to see the impact it will have on all our customers.
Want more details?
You can check out this video and also stop by our social intelligence dashboard demo webinar this Thursday at 3PM.