Nov 25th, 2009
Are you part of the Revolution?
I’m going to go out on a limb and assume you have already seen this video. At over 1M views on YouTube in the last 3 months, it’s one of YouTube’s more popular videos. In case you haven’t seen it yet, check out the video below:
I have seen the video a bunch of times and the stats continue to impress, particularly:
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products & brands
- 78% of consumers trust peer recommendations
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
These stats tell the story – for brands social media isn’t a fad, it’s the way consumers communicate. To keep up, organizatons need to join the conversation and participate. Do you agree?
Mike is an entrepreneur & marketer that helps B-to-B technology companies realize the benefits of social media as a marketing vehicle to improve awareness and generate demand. He is a new dad, a passionate Boston sports fan, and a social media geek. Mike is also the Vice President of Marketing at 
