Posts Tagged ‘Web20’

Here is a segment of my session at Web 2.0The Elephant in the Room: Social Media ROI.  While the session was on Social Media ROI this segment focused on the 7 Misconceptions of Social Media (Truth be told, this could have been be a session in itself).  I had a blast delivering it and heckling some of local Yankees fans.  All I can tell you is when a group of Yankees fans can appreciate a Sox fan has to say about social media you know all is right with the world.  I hope you enjoy it as well.

The top 7 list mentioned in my presentation are:

  1. Build it and they will come
  2. Use social media to BROADCAST, not listen
  3. What if it all goes wrong?
  4. It’s FREE!!!!!
  5. We only use the FREE social web
  6. We are tracking the wrong stuff
  7. We have no plan or objective

What do you think… Are there any misconceptions I missed?

Who knew that talking to a crowd of Yankees fans could be so much fun?  Last week I led a discussion at Web 2.0 in New York titled “The Elephant in the Room: Social Media ROI”.  After catching some flak from the locals on being a die hard Red Sox fan we got down to business and discussed ROI.  During the talk I walked through a case for ROI and presented some case studies from companies I have worked with in the past.  The conversation sparked some interesting questions, some debates and a lot of interesting dialog.  I’m hoping to have a recording up in a few days (stay tuned)… The slides from the presentation are below, hope you enjoy!

View more presentations from Mike Lewis.